Category Archives for "Uncategorized"

How Local Businesses Can Benefit By Using YouTube And Video

Ways To Use Video And YouTube To Generate Traffic, Leads And Sales For Local Business.

This video attempts to show how local businesses can benefit by using YouTube and video.

As is often the case, it boils down to business owners not understanding what YouTube is.

And it is also the case that those same business owners don’t fully appreciate the benefits of video.

Most view YouTube as a video-hosting site, which it is.

But that’s just one of a few key attributes of YouTube.

YouTube is also a:

  • search engine;
  • social media platform; and
  • marketing tool.

More specifically, local businesses need to learn ways to use video and YouTube to generate traffic, leads and sales.

 

Look out for the next post coming your way shortly.

Thanks for watching.

 

How To Use YouTube Ads – Costs, Benefits And Traffic Types

Identifying The Best Type Of YouTube Video Ad To Use

Continuing with our series of how to use YouTube ads, this video covers the costs, benefits and traffic types generated.

To find out the costs, benefits and traffic types generated, we need to know the different ad types to use.

In this video, we cover what these different ad types are and how to work out which one is best for you.

From there, you can then determine the costs, benefits and traffic types.

Enjoy!

Keep an eye out for the next video in this series of how to use YouTube ads.

Thanks for watching.

How To Use YouTube Ads – Understanding What They Are Is Key

Getting Clarity In Your Own Mind

For most, the concept of knowing how to use YouTube ads is a complete mystery.

The main reason appears to be the fact that getting clarity in your own mind is clouded by those who talk a different language.

Understanding YouTube ads is taken for granted by those who should know better.

And the reason could easily be a generation issue, as it is in most cases with internet-related misunderstandings.

The idea that a video precedes another video is difficult to comprehend to an older generation.

However, explain to people that a YouTube ad is a video promoting your services and the light bulb switches on.

Explain further that the video should provide educational content rather than be a hard sell, and the light becomes brighter.

In this video you’re about to view, getting clarity in your own mind as to what YouTube ads are is key.

This will help you to take the next step to producing and releasing your first YouTube ad to a targeted audience.

Enjoy!

Watch out for the next video in this series designed to show, explain and learn how to use YouTube ads.

Thanks for watching.

Making Sense Of YouTube Analytics To Boost Video Watch Time

The 5 Main Key Performance Indicators (KPIs)

It’s worth taking time to understand some key performance indicators (KPIs) in the YouTube analytics section of your YouTube channel.

This is because you want to be making sense of YouTube analytics to boost video watch time.

Watch time is probably the most important KPI to measure and improve, as it is directly correlated to a video’s ranking in YouTube (and Google).

As with most analytics tools, it is easy to be overwhelmed by what can be measured.

As a consequence, you can quickly lose sight of what is key and what is not.

This video highlights the 5 main key performance indicators to focus on.

Enjoy!

Look out for the next video which will be posted shortly.

Thanks for watching.

 

 

How To Cloak And Redirect Links To Your Ebooks, Free Gifts

Using A WordPress Plugin With YouTube Called Pretty Links Lite

One of the many mysteries of internet marketing is how to link up the various facets of optin pages with landing pages, Thank You pages and websites. In effect, the real question should be: how does a sales funnel work? And the one thing that acts as the glue to ensuring there’s a smooth transition from one part of the sales funnel to the other is often referred to as cloaking. So, the task under-pinning all of this is how to cloak and redirect links to your ebooks, free gifts and downloads, which you find on the landing pages etc.

This video is all about making those ugly-looking URL links look presentable and professional, because you want the visitor to your landing page or website to have as pleasant a journey as possible as you direct them towards your product or service offering.

For “ugly” read “spammy”.

And a brilliant WordPress plugin that helps you achieve this is Pretty Links.

There’s a free version and a paid version.

The free version is great if all you want to do is cloak and redirect links to your ebooks, free gifts etc., and make your URL links look pretty so as to divert the viewer to a different website landing page, for example.

The paid version has a lot more functionality and is worth taking a look at if you are more active in the field of affiliate marketing, for example.

Enjoy!

Look out for the next video which will be posted shortly.

Thanks for watching

How To Produce A Free Gift To Download From Your Videos!

Creating Lead Magnets As Free Gifts That Convert

This is almost like the holy grail of attracting viewers/prospects etc. to your videos and getting them to leave their contact details i.e. email address, for you so you can then contact them at a later date with more information that they’re likely to be interested in i.e. emaqil marketing campaigns. (where you can, after a while, promote paid digital products, services, physical products and affiliate products etc.)

This is what this video is all about. It’s showing how you can compile an ebook so that it is attractive enough for viewers to want to download it…..and leave you their email address etc.

The process of setting up the opt-in box for viewers to enter their email address will be covered in a future video. For now, though, we’ll just concentrate on producing the downloadable product itself i.e. the ebook (note: it doesn’t have to be an ebook – it can be an article, a 10-point checklist or anything that provides really useful information to the viewer/prospect).

In this video, I show a link to the ebook that I use as an example, which you can also click on here to download……..

Video Marketing – How Much Cash Are You Missing Out On?

The video itself is right here for you……

Enjoy!

And look out for the next video which will be posted shortly.

Thanks for watching.

What Makes A Good Video? How To Improve Watch Time Of Videos

Viewers Want To Watch Good Videos!

If watch time is the most crucial measurement of the quality of a video, when it comes to getting your video ranked on page 1 of YouTube and Google, then it makes sense to produce relevant and high quality content that viewers are going to enjoy viewing.

Here’s the relevant points made in the video:-

Video Testimonials – The What, The Where And The How!

How To Get The Most Out Of A Video Testimonial

Video testimonials have the power to help make a firm buying decision!

So you need to know how to get the most out of a video testimonial.

When you do, and implement the right structure, you will understand why the willingness to buy is very compelling.

 

Video Content – What Content? How To Create Revenue Streams

You’ll Find The Content In Your Head – The Real Challenge Is To Turn It Into A Revenue Stream

Finding video content is a challenge.

To realize that the content in your head – from years of knowledge, know-how and experience – is valuable to other people, is the real challenge, especially when it comes to using that content to generate revenue.

So, to find out how to turn your know-how and skills into a cash-generating asset, watch the following video…..

How To Get Your Website Fit For Purpose – To Receive Traffic

Your Website Must Be Welcoming, Laid Out Clearly With No Clutter

When driving traffic from YouTube to your website or landing page, the website must be fit for purpose – so as to make sales; capture email addresses etc. Your website must be welcoming, laid out clearly with no clutter – turn warm leads into hot buyers!

Having found where your target market hangout, and the likely search terms they enter onto YouTube and Google, getting viewers to your website should become a straight-forward exercise.

Find out more by watching the video below…..

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